Take a look at Company Theatre’s new logo as co-founder Zoe Bradford discusses the Company Theatre’s exciting future

The Company Theatre is kicking off 2020 with a new look.

Not only are they starting a fun-filled new season that includes The Who’s Tommy, Bring it On, Rock of Ages, and Fun Home, but they recently unveiled their new logo.  Click here to see their new logo.

Sleepless Critic had a chance to interview Zoe Bradford about the Company Theatre’s upcoming projects, their vision for the future, and even walked away with some good advice.  Click here for the full list the Company Theatre’s 2020 season.

Company Theatre co-founders Jordie Saucerman and Zoe Bradford

Company Theatre co-founders Jordie Saucerman and Zoe Bradford, courtesy of Company Theatre

Sleepless Critic:  Congratulations on Company Theatre’s recent 40th anniversary. So much has happened in the last few years from the upgraded, painted theatre with new seating to new, original productions.  Please tell me more about that.

Zoe Bradford:  Now that the theatre is beautiful, we’re envisioning the potential of our outdoor property.  We’ve done a lot with Academy of the Company Theatre (A.C.T.) with an expanded outdoor stage and new pavilion.  We have a growing summer program that has been at full capacity.   Not only do we need more space and with everybody addicted to their screens, I believe in getting kids outside.  We have a path to the pond front and we’ve held classes there for water coloring and creative writing.

ACT summer program

A group of past A.C.T. students Photo courtesy of The Company Theatre

Freedom for creative expression has been the key for me, so I know it is the key for them.  It’s why I desperately wanted my own theatre and thank God it happened.  It’s not stimulating to work in the confines of another person’s building or organization.  That’s one of the draws here.

SC:  You once said you chose popular shows that sell, but in the last few years, The Company Theatre has been delving into uncharted waters a bit with musicals such as Carrie the Musical, Lizzie Borden, and American Idiot.

ZB:  It’s financially difficult to do that, but we are trying to give the young people what they want.  Lizzie Borden went well because people love local history and some said they have been to her house.  It’s a gruesome tale, but it was also a nice psychological thriller.

We changed how we choose our shows a little, but we still have to please our general audience and offer something for the family, something mature, and our team knows their demographic well and what will be successful.

I’m passionate about big musicals and there’s nothing like the thrill of a live orchestra.  People in the professional theatre world, mentors, and colleagues say they will put eight pieces in here and do a lot of synthetic and prerecord.  You can make a lot of money that way, but we can’t do that.  Michael Joseph said that is standard while he was here and we’ve maintained it.

SC:  What shows do you still dream of doing?

ZB:  I’d love to do WickedThe Hunchback of Notre Dame, and I’m also waiting to do Mamma Mia!  We’ll get to it.  It’s all about rights and I’m sure there are new shows coming out that I’d love to get my hands on.

As a non-profit, whatever comes in has to support what we are doing and help us be self-sustaining.  Grants, gifts, and tax deductible donations are the key.  We have better opportunities for community support such as new packages for corporate sponsorship due to having higher end computer capabilities, a better website, and a ticketing service that allows people who wish to support us to advertise.

SC:  What has been your most challenging musical?

ZB:  The Wizard of Oz because the movie is a masterpiece and any derivation from the film would be a disappointment for those who truly love it.  People would fight me on that, but if you take on The Wiz, you can do what you want because no one has a preset notion of it.

The Company Theatre The Wiz auditions

Company Theatre’s ‘The Wiz’ auditions will be held on January 22. Photo courtesy of the Company Theatre

SC: The Wiz is also part of Company Theatre’s 2020 season.  What advice would you give someone taking on a business in theatre or similar?

ZB:  It’s highly competitive.  Know your vision, don’t give up, and try to think of something that someone else hasn’t already thought of.  Be fresh and original when you can and make sure people know of your existence without being obnoxious about it.  We still struggle with it.  Some people say they didn’t know a theatre is here.

SC:  What do you envision for the Company Theatre’s future?

ZB:  We have to keep growing and we set up the Legacy Fund.  Our money rolls in and out with the tide as any non-profit would, but we’re actively fundraising to ensure another 40 years and beyond.

For over ten years, I’ve wanted to design a new logo.  I remember sitting at a little drafting table back in the 70s and hand drew it when we didn’t have any money or resources.

With art being cut in classrooms and attending theatre in Boston can be so expensive, we’re looking to keep this going so it’s accessible for everyone and expand.  I can see us taking on more property and A.C.T. quadrupling over the next ten years.  We’re not a community theatre anymore, but a year round professional and we’ll evolve again.  We provide many jobs for people, but the other part of my vision is to create more jobs for artisans in the area.  The more people that are working and inspiring people, the better.

Company Theatre's The Who's Tommy

Photo courtesy of the Company Theatre

The Company Theatre kicks off their 2020 season with A.C.T’s The Who’s Tommy from January 17 through January 26.  Click here for tickets and here for more on Company Theatre’s 2020 season.  You can also get tickets by calling the box office at 781-871-2787.  Located at 30 Accord Park Drive in Norwell, Massachusetts, click here for how to support the Company Theatre and be sure to follow them on FacebookTwitter, and Instagram.

For Performing Arts news, interviews, reviews, and much more in Boston and beyond, follow us on Facebook @sleeplesscritic and subscribe.

 

Company Theatre’s co-founder Zoe Bradford talks 40th anniversary, ‘Ragtime’, and the theatre’s exciting future

Underneath a tent on a bright summer day, Company Theatre’s co-founder Zoe Bradford, enthusiastic and smiling, has a lot to celebrate.  The award-winning Company Theatre is as busy as ever as they prepare to open their 40th season with beloved musical, Ragtime   July 27.  Click here for more information and tickets.

Zoe reflects on how Company Theatre has evolved over the years and her extraordinary vision for the future which goes well beyond their 2.3 acres in Norwell, Massachusetts.

Sleepless Critic:  Congratulations on Company Theatre’s 40th anniversary. Even in the last five years, so much has happened from the upgraded, painted theatre with new seating to new, original productions.  Please tell me more about that.

Zoe Bradford:  Now that the theatre is beautiful, we’re envisioning the potential of our outdoor property.  We’ve done a lot with Academy of the Company Theatre (A.C.T.) having an expanded outdoor stage and new pavilion.  Our growing summer program is currently at capacity with 200 kids.  Not only do we need more space and with everybody addicted to their screens, I believe in getting kids outside.  We now have a path to the pond front and we’re holding classes there for water coloring and creative writing.

Freedom for creative expression has been the key for me, so I know it is the key for them.  It’s why I desperately wanted my own theatre and thank God it happened.  It’s not stimulating to work in the confines of another person’s building or organization.  That’s one of the draws here.

Company Theatre's Paragon Park cast

The 2012 ‘Paragon Park’ cast, photo courtesy of Company Theatre

SC:  The original musical Paragon Park took place in 2012.  Are there any original shows you are working on?

ZB:  Michael Hammond and I loved working on Paragon Park together and we want to do another one.  We’re bookending our 40th anniversary with the start of Ragtime and ending summer to summer with a revival of Paragon Park in 2019 as opposed to the season running January to December.

Paragon Park will be the pinnacle of our 40th celebration with a wonderful night of dinner and dancing at Nantasket Beach Resort in Hull.  Preceding that will be a VIP cocktail reception where guests can go on the Carousel and ride the ponies if they wish.  Then we’ll trolley to the hotel for celebration and fundraising.

Company Theatre's original production, 'Paragon Park'

TV personality Scott Wahle with ‘Paragon Park’ cast The Company Theatre’s will reprise its original production of Paragon Park the Musical, which premiered in 2012, image by Zoe Bradford

We’ll also have an outdoor VIP cocktail reception before opening Ragtime and featuring the Model T Ford, which is integral to Ragtime’s story.  It looks like the real thing, built exactly to scale.  Bob Grazioso, who has since retired from technical director but is still active at Company Theatre, built the Model T Ford when we did the show in 2003.  The Ford Motor Company wanted to buy it from us, but we kept it because we wanted to do the show again.

Ragtime's Booker T. Washington with the Statue of Liberty

Todd McNeel Jr. of Boston as Booker T. Washington in ‘Ragtime’ Photo courtesy of Zoe Bradford

SC:  When you revive a show like Ragtime, what kind of changes do you make?

ZB:  Life happens.  My thinking has evolved from 2003 to 2018 just from life experience and I have approached Ragtime differently than I did then.  We have three actors reprising their roles and 40 cast members who all feel it is a different experience than last time.

We did Ragtime in 2003 because there are strong, underlying themes of racism in the early 1900s and our attitude was thank God this is all behind us.  Now this show has never been needed more.  Shockingly, things have gone backwards and we have to speak out.  Being a huge sympathizer of Black Lives Matter and having a black adopted daughter puts a lot of things into perspective.

Back then, immigration was sort of in the forefront of the news, but not like it is today.  The show is about immigrants, which is about America and coming to America.

My passion lies in great storytelling.  Ragtime is a prevalent, uplifting show with three beautiful, intertwining stories involving a Jewish immigrant and his daughter, a New Rochelle family, and jazz musician Colehouse Walker Jr. who buys the Model T.  It’s a moving, relatable show about family, choosing family, and acceptance.  It also has a brilliant score and we have a fifteen piece live orchestra.  In my long theatre career, Ragtime is one of my top three shows.  People will leave feeling good.

OLYMPUS DIGITAL CAMERA

(L to R) Finn Clougherty, Jillian Griffin, Cristian Sack, Hannah Dwyer as Little Girl, Michael Hammond as Tateh, Barbara Baumgarten, Brenna Kenney, Melissa Carubia as Emma Goldman (on soapbox), Hilary Goodnow Photo courtesy of Zoe Bradford

SC:  Period pieces can be difficult from costuming to the fine details and Ragtime must be a monster to put together.

ZB:  It’s challenging, but we have our costumer Bree Plummer.  We would love to have her as a resident, but she is also a teacher so we get her when we can.  I work with a great team of designers including Ryan Barrow and James Valentin to make the most beautiful show possible.  We love period pieces because we can make it interesting.

I’m trying to let others set design because people have to carry the legacy on just in case.  I probably won’t ever retire, but will let people take over certain aspects.  As I let some things go, I plan to write more.

Company Theatre's  2018 'Ragtime'

(L to R) Hannah Dwyer of Scituate as Little Girl with Michael Hammond of Holbrook as her father Tateh Photo courtesy of Zoe Bradford

SC:  Spring Awakening also took place in the last five years, another daring show.

ZB:  I didn’t cut it, though it was handled carefully.  Though it happened in a different era, the themes are also relevant today and people need things they can relate to.  I also love a good score.  Steve Bass came on in 2016 and we’ve made him our resident Music Director and may keep him on indefinitely.  He’s a young, brilliant pianist and has his PhD from the Conservatory.

Company Theatre's musical, Spring Awakening

Company Theatre’s 2014 musical, ‘Spring Awakening’  Photo courtesy of The Company Theatre

SC:  You once said you chose popular shows that sell, but in the last few years, The Company Theatre has been delving into unchartered waters a bit.  Last year was haunted with Carrie the Musical and Lizzie Borden.

ZB:  It’s financially difficult to do that, but we are trying to give the young people what they want.  Lizzie Borden went well because people love local history and some said they have been to her house.  A gruesome tale, but it was also a nice psychological thriller.

We changed a little how we choose our shows, but we still have to please our general audience and offer something for the family, something mature, and our team knows their demographic well and what will be successful.

I’m passionate about big musicals and there’s nothing like the thrill of a live orchestra.  People in the professional theatre world, mentors, and colleagues say they will put eight pieces in here and do a lot of synthetic and prerecord.  You can make a lot of money that way, but we can’t do that.  Michael Joseph said that is standard while he was here and we’ve maintained it.

SC:  What shows do you still dream of doing?

ZB:  I’d love to do Wicked, The Hunchback of Notre Dame, and I’m also waiting to do Mamma Mia!  We’ll get to it.  It’s all about rights and I’m sure there are new shows coming out that I’d love to get my hands on.

As a non-profit, whatever comes in has to support what we are doing and help us be self-sustaining.  Grants, gifts, and tax deductible donations are the key.  We have better opportunities for community support such as new packages for corporate sponsorship due to having higher end computer capabilities, a better website, and a brand new ticketing service that allows people who wish to support us to advertise.

SC:  What has been your most challenging musical?

ZB:  The Wizard of Oz because the movie is a masterpiece and any derivation from the film would be a disappointment for those who truly love it.  People would fight me on that, but if you take on The Wiz, you can do what you want because no one has a preset notion of it.  The Wiz was recently in Boston and the star of Ragtime portrayed the Wizard.

SC: What advice would you give someone taking on a business in theatre or similar?

ZB:  It’s highly competitive.  Know your vision, don’t give up, and try to think of something that someone else hasn’t already thought of.  Be fresh and original when you can and make sure people know of your existence without being obnoxious about it.  We still struggle with it.  Some people say they didn’t know a theatre is here.

The Company Theatre logo

Company Theatre’s logo, a design Zoe Bradford hand drew 40 years ago

SC:  What do you envision for the Company Theatre’s future?

ZB:  We have to keep growing and in our 40th year, we are finally setting up the Legacy Fund.  Our money rolls in and out with the tide as any non-profit would, but we’re actively fundraising to ensure another 40 years and beyond.

For the last ten years, I’ve wanted to design a new logo.  I remember sitting at a little drafting table back in the 70s and hand drew it when we didn’t have any money or resources.

With art being cut in classrooms and attending theatre in Boston can be so expensive, we’re looking to keep this going so it’s accessible for everyone and expand.  I can see us taking on more property and A.C.T. quadrupling over the next ten years.  We’re not a community theatre anymore, but a year round professional and we’ll evolve again.  We provide many jobs for people, but the other part of my vision is to create more jobs for artisans in the area.  The more people that are working and inspiring people, the better.

Click here for tickets or call the box office at 781-871-2787.  Located at 30 Accord Park Drive in Norwell, Massachusetts, click here on how to support the Company Theatre and be sure to follow them on Facebook, Twitter, and Instagram.

For Performing Arts news, interviews, reviews, and much more in Boston and beyond, follow us on Facebook @sleeplesscritic and subscribe.

 

Richard Bento, President of South Shore Theatre Works, talks about building a theatre dream

Building a dream has always has its share of surprises and challenges.  However, with determination, hard work, and more than a touch of luck, these sought after dreams can become a reality.  Sleepless Beyond the Stage explores the reality of making that dream come true, whether by building an organization, finally bringing that dream play or musical to life, or starting an artistic or musical group that has made a difference.

Richard Bento, Executive Director and President of South Shore Theatre Works (SSTW) in Holbrook, Massachusetts, talks about the excitement and surprises of starting a new community theatre, South Shore Theatre Works.  South Shore Theatre Works’ premiere season features Into the Woods, Steel Magnolias, and much more.  Click here for more information, auditions, and for tickets.

 Jeanne Denizard:  Please tell me about your background and what inspired you to start South Shore Theatre Works?

Richard Bento:  I’ve participated in community and semi-professional theatre throughout Massachusetts, Rhode Island, Georgia, and San Francisco.  One of my goals was to have a group of my own who share the same mission and passion I had for the arts. Three years ago, I decided to participate in theatre here and assist another community theatre group.  I fell in love with the people. Their passion was parallel to what I felt in my heart. When we were at a crossroads, needing to decide whether we were going to bring this other group to another level or start our own with other people who shared that same drive, I decided to put together South Shore Theatre Works. In this group, we spoke about what we loved about community theatre and what we wanted our theatre home to be like.

sstw-board-of-directors-including-richard-bento

South Shore Theatre Works Play Reading Committee led by Richard Bento Photo courtesy of Kelly Webber

JD:  Did you run into any surprises pulling a project like this together? 

RB:  When putting together a non-profit, learning how to comply with the nonprofit laws is ever-changing. We ran into some obstacles such as what we thought was the proper way might not necessarily be the right way on paper and when you’re working with a group of people who are volunteering their time, the challenge is finding exactly where they best fit.  Sometimes we all think that we’re good at one thing, but until we really get into the nitty-gritty of things, that’s when we decide, hey, wait a minute, I might not be a good Treasurer.  My passion might be as a good publicity person.  I think it was not necessarily a struggle or obstacle within the organization, but an obstacle within each one of our board members to find out exactly what they’re truly good at, and how to put those talents and skills into play.

sstw-big-bad-musical-dress-rehearsal

South Shore Theatre Works dress rehearsal for youth production, “Big Bad Musical” Photo courtesy of Rachel Nope Beasley

JD:  What would you say to those who are considering starting a community theater?

RB:  I wish them a lot of luck and determination. Starting a community theater is a difficult project to take on. It is not an endeavor for everyone or for the weak-hearted. Just like an actor who wants to perform professionally and tries to make it on Broadway, 99% of that actor’s experience will be rejection. When you’re putting together a community theater or theatre group in general, you are going to face a lot of doors closing on you, a lot of people who feel threatened, or don’t understand why you’re creating this new project.  What’s important for anyone who wants to create something of this nature is to make sure that the reason behind you creating this endeavor comes from a good place, from a place of love, and a place of passion.

Before people decide they’re going to start another community theater or another theater in the South Shore or in the Boston area, decide why they want to create that theater. What is the mission behind it and see if there are other groups that share that mission because there are always groups looking for help. For example, if there’s someone out there who is looking to start a brand new theatre company that shares the mission we have at South Shore Theatre Works, join us. We’re always looking for new people to support our mission.

JD:  What is most important in making an investment like this?

RB:  Measuring what is important in an investment can be different for different people. At SSTW, the way to measure whether we have succeeded in our first year’s endeavor is by seeing the membership, those people that we have been able to cultivate and bring together to put on quality theatre in this area. If South Shore Theatre Works ended today, we as a Board of Directors would be extremely proud of what we did because our first major musical was a huge success financially and included a talented cast. We had 64 wonderfully talented people from across the South Shore who came and auditioned across Massachusetts and Rhode Island.  We had people from all over audition who wanted to be part of something new. That for me is a measurable moment of success.

sstw-into-the-woods-rachel-nope-beasley

“Into the Woods” cast Photo courtesy of Rachel Nope Beasley

JD:  How did you select the shows you would be presenting in your premiere season?

RB:  When choosing a season, you have to come up with the season’s mission. I’m very fortunate I have a marketing director who works in the industry and understands what is needed to accomplish things. Every show has to have a specific goal or target audience, whether it is trying to reach actors, expand our membership, or to make money, which we all need to survive.  We wanted to do some shows that were really going to get our name out there and would bring people to work with us and grow with us as an organization.  Not just work with us once, but wanting to come to South Shore Theatre Works to become lifelong members.

JD:  What are your future plans for the theater and the best way people can contact South Shore Theatre Works?

RB:  Our goal for South Shore Theatre Works is to be the leading community theater in the South Shore. We want to have a home where we can perform all year round, a place where people can feel comfortable, and share their talents and their passion for the craft with audiences from all over.

A way to get involved financially or supporting us is by being an audience member and an active member within the theatre company.  Go onto our website, sign up for our emails, keep in touch and find that one project where you really want to help.  Support the arts in any way possible. Spread the word that there is a new community theater in the area excited to branch out and get our name out there.

sstw-children-of-eden

South Shore Theatre Works present the beloved musical, “Children of Eden” Photo courtesy of South Shore Theatre Works

Click here for a closer look on how to support South Shore Theatre Works.  Call 774-386-8258, visit their website, and follow them on Facebook for a closer look at their new season and more.