REVIEW:  ‘34 Carmine Street,’ featured at the New York City Indie Film Festival, gets to the heart of small business

You’ve Got Mail, a hit film starring Tom Hanks and Meg Ryan, explores the virtues and survival of a small business bookstore up against a number of factors including corporate bookstore chains.  Small bookstore owner Kathleen Kelly and her fictional Shop around the Corner is embraced by the community for its rich history, Kelly’s unique personality reflected in every aspect of her bookstore including the storefront, her handpicked books, and the selection of readers and performers that appear at her store.  Every aspect is meticulously designed to make a particular impression for the customer.  The Shop around the Corner’s small but knowledgeable staff would not only know each handpicked book by heart and personally assist you in making a selection, but probably knows most of their devoted customers not only by name, but as a friend.

Supporting small business has not only always been a prevalent topic, but has gained that much more significance in the last few years, especially during the height of the pandemic.  Corporate business, rising real estate prices, the tough economy, and many other factors continuously impact the survival of small businesses and without more support, they often get left in the dust. 

34 Carmine Street was part of the Documentary 14 series featured at the New York City Indie Film Festival that continued through June 19 in person at the Producers Club in New York City.  Curated by Gerard van den Broek, Documentary 14 series also included documentary films Cinema and Sanctuary and Trash Day.

The New York City Indie Film Festival featured a variety of films from shorts to narratives to documentaries curated with common themes.  Sleepless Critic had the opportunity to review screenings on music, small businesses, love and connection and much more. 

Co-founded by Executive Director Dennis Cieri and Director Bonnie Rush, this renowned festival has screened thousands of films since it was first launched in 2010.  Click here for more information, film submissions for next year, and click here to see what we had to say about NYC Indie Film Festival’s Narrative 14 series and here for what we had to say about the films in the Documentary 12 series.

Photo credit to the New York City Indie Film Festival

Directed insightfully by Beatriz Browne, renowned short documentary 34 Carmine Street makes a strong argument not only for the survival of a historic and strong minded Greenwich Village bookstore and other unique, longtime small businesses on that street, but encapsulates what makes small businesses an irreplaceable part of the community without being preachy or political.  It digs deep into a part of Greenwich Village’s history where these small businesses have survived for decades while always having something significant to say about the world.  It may also change your mind about where you shop next.

34 Carmine Street, Cinema and Sanctuary, and Trash Day were all part of Documentary 14 at the New York City Indie Film Festival which continued through June 19 in person at the Producers Club.  Click here for more information on this annual festival and its winners.

Leave a Reply